Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
But what does it mean to talk about a 'topical map' in Local read more SEO? It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.
So, how do you start? Keyword research is the first thing on the agenda. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
Following keyword research, create topic clusters around your primary keyword for each page. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.